Kiip Glossary

This page serves to define the terms used by Kiip, and provide high-level explanations for how the platform functions.

Campaign Terms


A campaign contains one or many rewards and runs over a set period of time.


The gift given to the user; 10% off, free product, exclusive access, etc.


Sometimes referred to as assets or creatives, these are displayed to the users in the reward unit (reward image) and in the email (email image).

Sometimes referred to as Destination URL, this is the page the user is directed to after opening the reward email and clicking on the email image.

Promo Code(s)

These codes can be entered during your checkout process to apply the Kiip reward to the user’s purchase. There are two options for promo codes; (1) Give a unique code to each user(AB2C5, H5P4C, etc) or (2) Use one promo code for all users (e.g: KIIP123).


Reward Unit

The reward unit is the interface that houses the reward creative. This is where the user can enter her email address to redeem the reward. Example below:

iOS Fullscreen Example


The Kiip dashboard is located at Here you can create, edit, and track campaigns.

Events and Metrics

The Kiip user flow is as follows: Achievement Moment > Fullscreen reward impression > Engagement > Email Open > Email Click > Destination URL > Conversion.


Moments are a completed level, high score, finished run, completed registration, or any trigger that has the user feeling accomplished.

Fullscreen Impression

The fullscreen view is the most important view in the Kiip reward process. This is when the user decides to redeem your reward.

iOS fullscreen example:

iOS Fullscreen Example


When the user enters email address and presses the redeem button. Engagement is sometimes referred to as a redemption.

Redemption Rate

The ratio of engagements / fullscreen impressions.

Email Open and Email Click

After the user engages with a reward, the reward email is delivered to her email inbox. The reward email is then opened and the user can click the email image to be directed to the destination URL.


A conversion is when the user completes the last step in the funnel. This can be a purchase, signup, install, etc.